Archives 2022

How to Write the Perfect About Us Page

Your About Us page is an essential part of your website because it communicates who you are to your potential customers. Visitors to your About Us page are potential paying customers who want a big picture of what you do. They’re seeing if you’re right for them and checking out your background.

Many businesses make the mistake of treating the About Us page as an afterthought, but it’s essential to your website’s success. Here’s how to do it right.

Focus on the Reader

The important thing to realize is that your About Us page isn’t actually about you. The real focus is on the reader.

This page explains to the reader how you uniquely solve their problems. In addition to the essential facts, it also explains your vision for a better world. A good headline for your About Us page is something like, “I help businesses _____.” It says what you do but puts the focus on them.

Appeal to the Reader, But Cut the Hype

Your About Us page is a place for factual information, not hype or promotion. While you want to explain the unique value you offer, you don’t want to appear to be boasting. A visitor doesn’t come here ready to buy. They’re gathering information about your company and deciding if they want to investigate further on your site.

Include an Image

This is a great place to put a high-quality image. The addition of an image to any page on your site helps to make it more interesting. It can also help with your branding. Since it’s a page all about you, the best choice is to use a picture of your smiling face, your employees’ smiling faces, or something about your company that puts a human face on it. It could also be something related to your business that conveys your brand image.

Emphasize Your Uniqueness

Your visitor arrives at this page wondering what sets you apart from other similar businesses. This is a good place to emphasize your uniqueness. Explain how you’re different from the competition. A great way to do this is to tell your brand story. All the content here should help show potential customers why they should buy from you and not somebody else.

Use Your Customer Profile

Create a detailed profile of your ideal customer. Write your About Us page content directly for this individual. You would write differently for a young mother looking for healthy products versus a start-up entrepreneur looking for business solutions. Know exactly who you’re writing for so that you can address their questions and concerns.

Make it Top-Notch

While sticking to facts and addressing the visitor’s concerns, spend some time on the writing to make it interesting. Inject some pizzazz into the text. Get creative but also make sure it’s clear immediately what you do. Edit carefully as a typo or misspelling on your About Us page can damage your credibility.

The 7 Must-Have Elements of a Successful Website

A great deal of work goes into building your business website and planning its content. The last thing you want is for all this work to go to waste. If you’re not saying the right things to the right people in the right way, your site won’t perform well.

Here are the 7 essential elements of a successful website.

1.  A Home Page to Welcome New Visitors

Your home page is the first thing most people will see when they land on your site. It should clearly state who you are and what you do. It should also offer easy, intuitive navigation to the other information the visitor is looking for.

2.  Quality Content that Delivers

Your site should be filled with quality content, providing the information your target audience is looking for. Each page should offer content that offers helpful information to build relationships, solve problems, earn trust, and explain your offerings. The goal is to establish your site as the go-to place for information.

3.  Tell Your Story

Somewhere on your site, you should tell your brand story. Tell visitors why you do what you do. Explain to them your core values. Show them how your business attempts to make the world a better place.

They will recognize their own values in your story, and this will help to forge a strong relationship.

4.  Social Proof

Well-placed social proof shows that you’re trustworthy and you get results for those who use your products or services. It works because it shows a third party talking about the value you offer, rather than you singing your own praises.

One great method is to include testimonials from past customers or clients. If you can get an influencer to leave you a testimonial, this will work even better. Another way to demonstrate your value is to include information about webinars or speeches you’ve given. This will show that you’re an expert in your field.

5.  Something to Look At

Your site should include plenty of engaging visuals. Humanize your business with a picture of its founder or employees. Take the visitor behind the scenes in your facilities. Present detailed and beautiful images of your products. Videos work great as well. A welcome video on your home page is a wonderful way to engage visitors and start building a relationship with them.

6.  Clear Calls-to-Action

At each point where you want the visitor to take some type of action, give them a clear call to do so. Tell them exactly what they need to do in order to receive the benefits you offer.

Actions might include buying products, signing up for your list, following you on social media, checking out content elsewhere, or commenting. If you don’t lead your site visitor to action, you’re wasting a valuable opportunity.

7.  The Essentials

Finally, make sure your website has up-to-date contact information with a real address, a privacy policy, Terms of Service, and whatever certificates you have. This will show that you’re a legit company offering value.

Get Creative with Your Pricing – 6 Outside-the-Box Pricing Ideas  

How do you price your products? This is one of the most important decisions you have to make when bringing a new product to market. How you set your prices plays a major role in how much you sell. It also gives you a way to set your offerings apart from the competition and customize them to your customers’ preferences. Here are 6 ideas for offering more than just the standard price.

Package Pricing

Package pricing offers different levels for the customer to choose from. A Basic Level might offer a simple version of the product without any bells and whistles while the Gold Level offers every feature, priority support, and extra goodies. Your customer gets the option to pay what they’d like for the product and enjoy only the features they need.

Position Yourself as a Luxury Brand

The standard logic of pricing is that undercutting the competition increases your sales. This is usually true, but another strategy is the exact opposite – charge more than your competitors, but really drive home in your marketing the unique benefits only your product offers. This way, you position yourself as a more advanced version. It takes a bit more effort on your part in positioning your products in the market, but you’ll earn more per unit sold.

Decoy Pricing

Set your product price slightly higher than you expect your customers to pay, then offer sales and deals when you want to move units. You can offer discounts to influence buyer behavior, such as getting them to share on social media or join your email list. The secret to this strategy is that the sale price is actually your target price.


Offer a free and premium version of your product. The free version has very limited features and is designed to give the customer a taste of what the premium version offers. Many apps and software programs follow this model. While enjoying the free version, the customer comes to understand the value of the premium version, and eventually upgrades.


Take a group of products that your customers would benefit from buying together and offer them as a bundle for a discounted price. With the bundle, the customer gets each individual product at far below its individual price. Just like decoy pricing, your target price can be the bundle price, and this can be used to influence buyer behavior.

Dynamic Pricing

Airlines and other businesses in the travel industry use dynamic pricing. The price goes up during high volume buying seasons and down during the off-season. Dynamic pricing helps you drive more sales during times when you don’t usually sell a great deal. Most big companies use algorithms to set prices automatically, sometimes varying even minute by minute. While you may not get that detailed, you can still adjust your pricing for maximum profit.

This is just a taste of the creative pricing ideas businesses use. These strategies offer more flexibility for you and your customers and can help you sell more. Consider and try some of these outside-the-box ideas and see what works for you.

4 Best Practices for Setting The Right Price for Your Products

One of the biggest challenges for any business is setting prices for its offers. It’s also one of the most important obstacles to tackle, as it directly affects the bottom line. Here are some things to consider to make sure you get your pricing right the first time.

Initial Research

Before you can even consider pricing, there are two factors you need to understand well: your audience and the market.

You should have a customer profile that tells you what problems your audience faces, how they shop and feel about money, and what they perceive as valuable. The goal here is to position your product or service as offering unique value that helps them solve their problems.

The other factor is the market. Get to know the competition and study products similar to yours that they’re selling. This will give you an idea of what the market will pay, and you can position your product accordingly.

Cost Pricing

The most basic tactic for pricing your offering is called cost pricing. You calculate the cost of producing and delivering your product, and then set your price so that you receive the margin you want.

However, this isn’t the most strategic approach since it only considers the product and not the market. It’s important to understand cost pricing so that you ensure profitability, but the right price is all about perceived value, not actual cost.

Undercut the Competition

With knowledge of your competition and customers, you can set a price that the market will be willing to pay. One strategy is to undercut the competition. This will give you the low-price advantage and make it easier for you to draw away customers who are unsatisfied with your competitors’ products. You’ll be offering a cheaper alternative.

But even if you choose to be the low-priced alternative, you still need to drive home the unique value of your product. If low price is your only selling point, it’s easy for a competitor who can take a loss to undercut you and steal away your customers. It’s not enough to be the cheapest option.

Price Your Product Higher

Another strategy is to price your product or service just above the competition’s. In order to do this successfully, you’ll have to position your product as offering something more. Your branding should tell people that this is a luxury product or a product with expanded features.

You can get away with charging more than the competition if you ramp up your marketing by doing things like:

  • Emphasizing the uniqueness of your product, such as special features or customization options the competition doesn’t have.
  • Laser-targeting your market by getting as specific as possible; for example, focusing on a specific segment and tailoring your marketing to that audience.
  • Add urgency to your marketing. Set a limit to how many units you’ll sell or a cut-off date for taking orders. When there are limited supplies, people will be more likely to perceive your product as rare and valuable and therefore more willing to pay extra for it.

Start researching your pricing early, even in the beginning stages of product development. Use the data you uncover about the market and your customers to set a price they’ll be willing to pay. This decision usually takes longer than most businesses expect, and it’s not something to leave to the last minute.

Can You Really Start a Work-From-Home Business with No Money?

It takes a fair amount of work to start a work-from-home business, but it doesn’t have to cost a great deal of money. In fact, it’s possible to launch your own business with no upfront investment at all.

Traditional businesses have a great deal of fixed expenses. These include things like paying rent for facilities, purchasing and storing inventory, and paying employees. If you work for yourself from home, you can avoid these expenses. Your home is your office and you can run a business with only yourself as staff. The only start-up costs are webhosting, a computer, and internet access.

Here are a few ways you can start a business working from home without paying anything at all upfront.

Offer Services

Instead of selling products, which require storage and shipping, you can offer a service. The deliverable is the work you do for the client or a file you send them of the finished work.

Services that you could provide include web design, content creation, data entry, programming, customer service, marketing services such as SEO, social media management, and so on. Can you offer any of these services? If so, you’re nearly ready to launch your business today.

Sell Digital Products

If you’re planning to start a business selling products, one free option is to offer digital products like eBooks or online courses. The product is a file that the buyer downloads from you. It doesn’t need to cost anything to make these files except your time and energy.

In recent years, information products have grown in popularity and people are willing to pay a great deal for products with high value. What gives the product value is the expertise that you offer through it. The information in the product helps your buyer solve the problems they’re facing.

Sell Products Through Drop Shipping

Drop shipping involves selling products where the supplier fulfills the orders and ships the products. Sites like eBay, Amazon, and Shopify take care of the stock and shipping. You just advertise, take orders, and build relationships with your customers.

Although drop shipping allows you to run an online business without the hassles of maintaining stock and shipping items, there are still some disadvantages. Your supplier needs to be reliable since the availability of products and speed of shipping are essential. It can be somewhat risky since you’re giving up control of some parts of your business to someone else. If something goes wrong your reputation is on the line, so make sure you choose your supplier wisely.

Sell Products through Affiliate Marketing

Affiliate marketing is an online business model where you sign up to sell the products of a merchant for a commission. Your role is to sell their products through your content such as blogs or videos. This is a viable option for you if you understand how to drive traffic and build an audience through content.

If you’re looking for a way to get started, try one of the above options to build your business. Once you have a steady stream of income, invest in growing and expanding your business. All it takes is the willingness to do the work and a desire to succeed.

Start a Work-From-Home Business Selling Homemade Products

Do you have a hobby making something for friends and family members at home? A great way to start a work-from-home business is to sell homemade goods just like you’re making now. You can turn your hobby into a profitable business.

This is a great idea for craft makers because you’ve already overcome the first major hurdle: production. Your workshop is already set up and you have the skills to produce what you’re selling. There are just a few other challenges to overcome and then you’re ready to launch your work-from-home business.

Are Your Craft Products Profitable?

What kind of crafts can you sell from home? You can make greeting cards, jewelry, clothing, accessories, household goods like candles, artwork, food products, quilts, scrapbooks, natural health products, and much more.

Your first consideration is to determine whether you can earn money selling what you make. You can do this by creating a business plan and performing a cost benefit analysis. How much does it cost to make your products? How much is it to ship them? Answering these questions will give you an idea of how much to charge.

Assessing Demand for Your Products

You know how much it costs to make your products and how much you need to charge in order to make a profit. The next step is to determine if there’s market demand. Are people buying products like yours? Look at craft shows or online marketplaces like Etsy and Amazon to see what people are buying. What prices do you see sellers charging there and is this comparable with what you’ll charge?

Setting Your Products Apart

A key part of selling products online is creating a distinct brand image. If you’ve already looked at similar products, you know what sets yours apart. Try to determine what makes your product unique. Why should people buy from you instead of the competition? Think back on feedback you’ve gotten from people who’ve received your product. What did they love about it?

List your strengths and the unique qualities that set your goods apart, and then create a brand image that emphasizes this uniqueness.

Getting Your Goods to Market

Next, decide how you will get your products to your customers. You can sell from your home or through local businesses and crafts markets or start your own store. Where will you sell online? It’s a good idea to create your own website even if you plan to sell on Etsy or other sites. Learn some basic marketing tactics to drive traffic to your website and make use of social media to start building a following online.

Taking Your Craft Business to the Next Level

Now you’re ready to get started. But at this point you should also think about how you might scale and grow in the future. Perhaps you can find a cheaper supplier of raw materials. You may eventually hire people to work for you, either making your goods or helping you sell them. There are many options for growing a work-from-home craft business.

How Documenting Your Business Processes Can Make Onboarding and Training Easier

At the core of every business is its processes. You perform them every day, but have you ever taken the time to actually map them out and document them? Representing your workflow in this way offers a number of benefits for your business. One key benefit is that onboarding and training new employees becomes much easier.

Representing Your Business Processes Visually

The best way to document your business processes is to do it visually. It’s much easier for a new staff member to understand the workflow from a diagram representation than a piece of text content.

Business processes are basically mapped out in flow charts or variations of flow chart. A flow chart shows each step of a process in a square or other shape connected by lines or arrows. It illustrates how the task moves from start to finish.

Beyond the Flow Chart

Flow charts offer the most basic visual representation, but there are a few variations on this type of diagram that are useful for business processes.

The Swimlane Diagram. A swimlane diagram shows a process from start to finish but divides it into “lanes.” These are columns for different stakeholders, facilities, departments, or resources. It shows more clearly who is responsible for which part of a task.

Value Stream Map. A value stream map is a more complicated diagram where the work doesn’t just flow one way but in all directions. It’s useful for complex tasks that require multiple departments and stages, or that might be modular.

Seek Stakeholder Feedback

Don’t document your business processes all alone. Seek the advice and feedback of other stakeholders, especially if they’re the ones that are usually in charge of the process. You’ll also want feedback after documentation to make sure it’s clear and easy to understand.

Start with the Big Picture

When teaching new employees a process, you have to start by giving them the big picture view of the task. Explain where this task fits into your overall business and what specific goal it’s meant to achieve. At the beginning of the process, give them the resources and tools they need and what other preparations there are, if any. For your documentation, you may start with a brief summary that explains this.

Create an Archive of Resources

Create an archive of all your business processes and make it available to staff members. Encourage them to refer to these protocols as they learn. It will take some time before the job becomes second nature to them.

Why You Should Document Your Business Processes

Documenting your business processes helps you to train new team members. But it can also help in other ways. By investigating each process closely, you can look at ways to streamline and improve, making your business more efficient.

You can also look for ways to standardize, delegate, outsource, or automate, saving you more time and making life generally easier for everyone in your organization.

3 Ways to Simplify and Streamline Your Business Processes

When you’re looking at your business processes and trying to find ways to streamline for better efficiency, don’t forget that one option is to get rid of tasks by giving them to someone else. There are three ways to entrust tasks to someone else: Delegating, outsourcing, and automating.

Delegating Tasks to Your Employees

Delegating involves finding someone in your organization who can take over the task for you. It requires taking a regular task and mapping out each step so that anyone can learn to do it. The advantage is that someone within your organization already knows you and understands your business goals.

A good example of something you can delegate is social media activity. Social media requires you to be there every day, posting, monitoring, commenting, and interacting. You can easily get someone in your company to take over this activity rather than doing it yourself.

Other tasks that are easy to delegate include accounting, administrative tasks, data entry, IT, marketing tasks, customer service, and content creation.

Outsourcing to Someone Outside Your Organization

There are several reasons you may choose to delegate to someone outside your organization. You may not have the staff on-hand or you may not have staff that can handle the task you need to delegate. Instead, you can outsource to a virtual assistant or service provider outside your business.

In addition to the same tasks as above, you can also outsource things that require specific skills like graphic design, copywriting, programming, and other skills you don’t have the time to learn or resources to handle yourself.

For example, you may need to design eBook covers, advertisements, websites, and other visual content. It would take time to learn, so a better use of resources is to pay someone to do it.

When outsourcing, take some time to research and compare service providers before you choose one. The most efficient way to outsource is to hire a virtual assistant who can become familiar with your business and handle a great deal of work in one place.

Automate with Tech Tools

Software tools and apps can take over a great deal of routine tasks that don’t involve creative thinking or problem solving. With improvements in AI technology, there are more and more things that computers can do for us.

Things that can be automated include:

– Email replies

– Some social media activity

– Monitoring and analytics

– Signups and registrations

– Accounting functions like bill paying

– Customer management

– File back-up

– Organizational tasks.

Explore automation options and determine which of your tasks can be automated. Take advantage of free trials and use software before you make a purchase. Don’t automate any area of your business that requires the human touch.

All of the above options require some time and effort on your part to set up. To delegate or outsource, you need to map out business processes so someone can learn them. Automating involves some time choosing the right tech option. But this is time you will save later once you have it set up and running smoothly.